This workshop features the basics of brand strategy like mission, values, target audience, etc to aid you in understanding brands holistically before developing your creative direction. This workshop will break down what each brand strategy pillar is and how to go about evaluating them for your clients. This is best for creatives looking to do creative work with brands using a strategic approach; this is not for consultants looking to become brand strategists.
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how it works
You'll receive a PDF with a link to your workshop video and the password to access it!