This brand is an Australian-created, WOC-owned brand with the mission of making skincare less of a big deal. We wanted to create a brand that was loud, fun, and adventurous for people who are on the move but don't want to sacrifice clear skin and inner glows.
CREATIVE DIRECTION: ALYSSA NGUYEN
BRAND & WEBSITE DESIGN: ALYSSA NGUYEN
DEVELOPER: ANSHUL KAUSHIK
Because we wanted it to feel disruptive, electric, and eyecatching, I went for high saturated hues with bold and stylized display fonts! The smileys and burst icons help create the fun, playful vibes of the brand and help keep the display font from feeling too edgy.