This brand is all about pups, their owners, and making it easier for them to spend time together! Anxious pets can make owning a little one more difficult than normal, so we wanted to create a brand that would appeal to busy dog moms and make them feel attracted and comfortable with the brand.
CREATIVE DIRECTION: ALYSSA NGUYEN
Because we wanted to target fashionable dog moms, we knew the design needed to be aesthetically pleasing but not too young or Gen Z and also needed to feel trustworthy. To communicate that, I stuck to bright accent colors with a muted counterpart, using black and cream as the base, and a high-personality serif and handwritten accents.