Leap Loves Green is a sustainability shop located in Kuwait, working to make earth-friendly lifestyles more beautiful and convenient. For this project, we focused on creating an identity that would communicate a relationship to the earth without going with the typical earthy neutrals! Knowing our target audience was the savvy consumer, we went for edgy florals with a punchy neon.
Creative Direction: Alyssa Nguyen
Since we wanted it to feel chic without being too trendy or over the top, I went for a color palette with a lot of personality, inspired by peonies and orchids, that was balanced by a sleek and elegant serif font with a beautiful half moon icon and a curved "a" for the leap!