I led the total rebranding for Mango Moi, a Haitian American-owned business in Chicago that needed their brand to reflect their values, mission, and personality. We wanted to reconnect their brand to their tropical roots and incorporate a more luxe feel to complement their high quality products.
CREATIVE DIRECTION: ALYSSA NGUYEN
PHOTOGRAPHY: MACKENZIE CAPELLE
To allude to the tropical origins of the company owners, I went with a typeface that had unique contrast that reminded me of palm trees! The weight and kerning added to the luxe feel, too! To keep the tropical theme going, I revamped their old mango icon and created a custom logomark of a palm tree. To keep it elevated and to avoid being cliche, I used thin lines and a clean shape.