This brand was looking for a mixture of Y2K with modern minimalism that felt fun and unique but still clean! For this design, I used album covers and video games for major inspiration with the type, stickers, colors, and layouts.
CREATIVE DIRECTION: ALYSSA NGUYEN
To keep it clean, I used bright colors with a slightly lowered vibrance and harmonic pairing. To add in the funkiness of Y2K with clean modern styles, I used a stylized sans serif and relied on composition as the main element for increasing or decreasing the amount of fun in the design.