Studio De Luca

Branding Identity & Web Design

This brand is a highly creative and imaginative photography studio run by two amazing individuals! To create a brand aligned with their editorial and fashionable style, we used inspiration from the classic NY design school aesthetic and kept it bold and crisp.


To keep it editorial and chic without distracting from the variety of their photographs, I used B&W as the base with a bright orange as the signature accent. We used a classic sans serif but added European flair, a homage to their heritage, by using a highly stylized display font as an accent type.