Studio De Luca

Branding Identity & Web Design

This brand is a highly creative and imaginative photography studio run by two amazing individuals! To create a brand aligned with their editorial and fashionable style, we used inspiration from the classic NY design school aesthetic and kept it bold and crisp.

MINIMAL · CHIC · CLEAN

To keep it editorial and chic without distracting from the variety of their photographs, I used B&W as the base with a bright orange as the signature accent. We used a classic sans serif but added European flair, a homage to their heritage, by using a highly stylized display font as an accent type.