Adaya Beauty

Adaya Beauty is a beauty retail & resource platform centering the needs of BIPOC consumers; they aid their audience by saving them time, money, and effort in their search for effective products. For this project, we focused on creating a brand that felt fun and energetic, but also modern. The brand needed to have its own recognizable identity without clashing with the brands it featured.

Brand Design

Creative Direction:

Alyssa Nguyen


Alyssa Nguyen


Alyssa Nguyen

Web Development:


Chelsy Gray

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