5 Tips for Applying your Branding to Social Media

Tips from a brand designer on how to make your instagram or social media feed on-brand and cohesive, using the new brand identity you just got!

March 14, 2024

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You've probably just walked out with new branding feeling like a million bucks. Your brand's got a fresh coat of paint, and you're ready to strut your stuff on Instagram, Pinterest, and TikTok. But then reality hits—you're drowning in a sea of tasks, next thing you know, you're browsing Etsy for generic social media templates that look nothing like the brand you spent major $$ on. 😣 Sound familiar? Settle in because we're about to spill the tea on how to make your brand pop on social media.

1.  Stick to Colors from your Guidelines

When it comes to using your color palette, dive into your brand guidelines and consider focusing on a few key colors in your feed. Opt for photography that complements or incorporates these colors for a truly cohesive aesthetic. Let’s take an example from Crown Affair and their signature green,whether it's in the photo or not, everything revolves around making that green pop. The result? A gorgeously on-brand feed. And don't forget to add these key colors into your stories or use them for your story highlights covers for that extra pop.

2. Connect to Your Brand's Voice

It's the essence that sets you apart. If you're all about sharing knowledge, your captions and stories should feel like an educator. Want to foster community or get personal? Keep it casual and true to who you are. Your brand's personality — whether it's cool, chill or friendly, sets the tone for your brand. Let it guide how you interact with your audience. Because here's the thing: authenticity is what sparks real connections. Forget the rulebook, keep it real and show up in a way that reflects your desired relationship with your audience. Your brand identity should have been designed with this brand ethos in mind, so showing up as your true essence will connect with your branding easily.

3. Use Your Fonts on Repeat

Fonts may seem like a subtle element of branding, but they play a crucial role in conveying your brand's personality and message. Just like you wouldn't wear mismatched socks to a job interview lol, you shouldn't mix and match fonts on your socials. Stick to the fonts provided by your brand designer. These fonts were carefully chosen to reflect your brand's essence, so trust in them like you trust your morning coffee ( or matcha 🍵 ) to kickstart your day.

Take @withhonors, for instance. Their signature flaired serif font is recognizable from a mile away. Regardless of the colors, imagery, or layouts, I can recognize a With Honors post within seconds because of their consistent font usage. Their consistency has created a reputation to the point of people saying "doesn't this look like With Honors?" when similar fonts are used.

So, resist the temptation to experiment with fonts. Stick to your brand's chosen fonts like they're your ride-or-dies. Trust in their power to convey your brand's message loud and clear. Consistency in fonts builds brand recognition and trust. When your audience sees that familiar font popping up in their feed, they know it's you before they even read the content. 

4. Templates: Your BFFs in Branding

Templates are like the fairy godmothers of social media. By using pre-designed templates, you save time and ensure consistency in your visual branding. You're also ensuring that your brand maintains a cohesive look and feel across all your social media platforms. It's like having a personal stylist for your Instagram feed, making sure every outfit- err, post is on point ya know? Pssst! We do that here at ATNN as a full-service studio, and we offer our clients fully customized templates as an add-on with their branding 👀

5. Make Your Brand Stand Out

Don't be afraid to experiment with various formats, content ideas, and caption styles. Ever thought about trying a new reel format? Go for it! Make sure the imagery you use stays consistent with what your audience already loves about your feed. It's all about being recognizable while adding a fresh twist. Why not dip your toes into a new carousel series? Sounds exciting, right? But before you dive in, set up a template that you can use again in the future. This way, you're not only creating engaging content now but also setting yourself up for streamlined creation down the line.

Applying your branding to your social media platforms is not only rewarding, but essential! These days, social media is one of the first places audiences interact with your brand. Put your best foot forward and make the most of your branding investment by giving social media its due diligence. From your color palette, voice, mastering your fonts, leveraging templates, and experimenting with creative content, you can take your brand's presence to a whole new level and forge deeper connections with your audience. So there you have it, everything you need to apply your branding to your socials. I hope this was helpful and if you have any questions or are interested in potentially working with us, shoot us an email or head to our project inquiry page.

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