Fitbeads is a self-love platform centering culturally-rich waistbeads as a means of self care and body acceptance. For this project, we curated a brand that felt distinctly feminine, bold, and confident, yet welcoming and energetic.
Creative Direction:
Alyssa Nguyen
Design:
Alyssa Nguyen
Copy:
Alyssa Nguyen
Web Development:
Anshul Kaushik
Client:
Brie Penermon
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