Tindra is an innovative skincare brand creating formulas that are safe for the young audiences that have been increasingly interested in beauty products. The goal: to create a brand that's hot, and aspirational; that young girls want to put on their vanities; and that moms will feel comfortable buying. There was a balance to strike between being youthful but not childish—because young girls want what young women are using—and being aspirational but not unreachable.
BRAND PACKAGE 🧃
Design play day 🛝 (Packaging)
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Samantha Fackler is a business coach, incorporating spirituality and energy in her practice. The goal for this brand was communicating the two sides—a balancing act between grounded professionalism and holistic warmth.
“The vibe: wise, radiant, elevated, sophisticated —without being stiff.”
Leap is an innovative e-commerce brand providing eco-conscious and empowering period products. For this project, the client wanted inspiration to work from our previous .
Branding with Product Packaging Prioritized
A huge part of skincare branding is how it looks IRL and on a shelf next to a bunch of other products. The branding was optimized to pop on various packaging types and mediums, from glossy to matte finishes and paper to glass materials.
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Leap is an innovative e-commerce brand providing eco-conscious and empowering period products. For this project, the client wanted inspiration to work from our previous .
The Cutest Illustrations & Stickers—Ever!
The base of the brand has a slight scandi inspiration, but to add some y2k energy and cute factor, we added some beauty-inspired illustrations and stickers, which can later be provided on a sticker sheet, too!
“My dream for the branding is something that’s really modern, cool, and versatile with memorable touches of cuteness.”
For more texture and personality, I created 24 custom illustrations, including parenting-centered objects, as well as a few objects representative of Natalie’s hobbies, favorites, and vibes.
"You captured the exact feeling I had in mind, but couldn't put into words. Somehow, you still nailed it!"
This was a custom website, using no pre-templated sections! It features floating animations for a space-like interactive experience, and a mixture of clean layouts + retro layering for an immersive but easy-to-use website.
An Educational + Aspirational Grid
Knowing the target audience for the brand is younger girls and tweens, the brand wanted the social media to be a place for both skincare education and aspirational content.
Fun-Forward Concept for an E-Commerce Website
Since the brand is a physical, CPG product, I knew they would need an e-commerce website! So, I designed a homepage concept, to help illustrate how well the branding translates to web, and to act as a guideline for their future web designer (if it's not me!)
“There’s a typical look in my industry and I wanted it to feel completely fresh—it totally does that and more”
Regardless of whether my clients work with me for their website or not, I provide them with a sample idea of what their branding could look like on a website to make sure they’re approving the look, the feel, and the application.
Fun-Forward Concept for an E-Commerce Website
Since the brand is a physical, CPG product, I knew they would need an e-commerce website! So, I designed a homepage concept, to help illustrate how well the branding translates to web, and to act as a guideline for their future web designer (if it's not me!)
