Media Angels is a strategic marketing agency specifically focusing on brand-building for founders. They came to me with a theme: heaven & angels. But, knowing the connotations the theme could have, it was important that the brand feel elevated, premium, and trustworthy, and not childish, cutesy or unprofessional. The solution? An airy, editorial direction with thin, hand-drawn elements, paired with mixed typography for a soft & hard combo.
BRAND PACKAGE 🧃
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Samantha Fackler is a business coach, incorporating spirituality and energy in her practice. The goal for this brand was communicating the two sides—a balancing act between grounded professionalism and holistic warmth.
“The vibe: wise, radiant, elevated, sophisticated —without being stiff.”
Leap is an innovative e-commerce brand providing eco-conscious and empowering period products. For this project, the client wanted inspiration to work from our previous .
The Creative Direction — Effortless Editorial
The editorial style is well-known, but to add a unique spin, I curated a creative direction that had a distinct, airy and laidback quality to it—effortless, sophisticated, and chic.
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Leap is an innovative e-commerce brand providing eco-conscious and empowering period products. For this project, the client wanted inspiration to work from our previous .
“My dream for the branding is something that’s really modern, cool, and versatile with memorable touches of cuteness.”
For more texture and personality, I created 24 custom illustrations, including parenting-centered objects, as well as a few objects representative of Natalie’s hobbies, favorites, and vibes.
Custom Designed & Developed Shopify Website
This was a custom website, using no pre-templated sections! It features floating animations for a space-like interactive experience, and a mixture of clean layouts + retro layering for an immersive but easy-to-use website.
Retro Magazine Ad-Inspired Social Templates
The style of the social templates were a combination of 60's, 70's, and 80's print advertisements to take the retro vibe a take further.
Curated Socials for Chic Clientele
Knowing the brand works in the marketing space, the social grid and aesthetic had to be on point! So, I focused on making sure the branding worked well on simple graphics, with textured/paper elements, and imagery.
"You understood my vision and made it even better than I could've imagined."
Regardless of whether my clients work with me for their website or not, I provide them with a sample idea of what their branding could look like on a website to make sure they’re approving the look, the feel, and the application.
“There’s a typical look in my industry and I wanted it to feel completely fresh—it totally does that and more”
Regardless of whether my clients work with me for their website or not, I provide them with a sample idea of what their branding could look like on a website to make sure they’re approving the look, the feel, and the application.
