Natalie Brunswick is a therapist for kids and their parents, specializing in fostering community around the sensitively-wired family. She hosts a community membership and provides resources & support for parents backed by research. For her brand, she wanted it to feel like an extension of her style and personality for a warm, welcoming, yet cool and approachable identity—no clinical, cold, or stuffy vibes allowed.
BRAND PACKAGE 🧃
DESIGN PLAY DAY 🛝 (TEMPLATES)
DESIGN PLAY DAY 🛝 (SALES PAGE)
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Leap is an innovative e-commerce brand providing eco-conscious and empowering period products. For this project, the client wanted inspiration to work from our previous .
Child friendly— but not childish!
A huge priority for the brand identity was striking the balance between being clearly coded for children and parenting, and not coming across as immature or unprofessional. To achieve this, I added elements like dashed lines and hand-drawn illustrations for the elements of fun, and chose more grounded typefaces and retro-inspired patterns.
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Leap is an innovative e-commerce brand providing eco-conscious and empowering period products. For this project, the client wanted inspiration to work from our previous .
Custom Hand-Drawn Illustrations
For more texture and personality, I created 24 custom illustrations, including parenting-centered objects, as well as a few objects representative of Natalie’s hobbies, favorites, and vibes.
Socials Templates Optimized for Her Content
Her account is mainly for sharing stories, advice, and tips, so I created 50+ templates to help diversify her feed and show off the new branding.
Showit Sales Page—Designed & Developed in a Play Day 🛝
Natalie wasn't ready for a big website overhaul, but she needed a new sales page with her updated branding! I was able to take her existing sales page and copy, and redesign it to shorten it, make it more engaging/digestible, and faster—all with her new brand!
“There’s a typical look in my industry and I wanted it to feel completely fresh—it totally does that and more”
Regardless of whether my clients work with me for their website or not, I provide them with a sample idea of what their branding could look like on a website to make sure they’re approving the look, the feel, and the application.
“There’s a typical look in my industry and I wanted it to feel completely fresh—it totally does that and more”
Regardless of whether my clients work with me for their website or not, I provide them with a sample idea of what their branding could look like on a website to make sure they’re approving the look, the feel, and the application.
“There’s a typical look in my industry and I wanted it to feel completely fresh—it totally does that and more”
Regardless of whether my clients work with me for their website or not, I provide them with a sample idea of what their branding could look like on a website to make sure they’re approving the look, the feel, and the application.
“There’s a typical look in my industry and I wanted it to feel completely fresh—it totally does that and more”
Regardless of whether my clients work with me for their website or not, I provide them with a sample idea of what their branding could look like on a website to make sure they’re approving the look, the feel, and the application.
