Samantha Fackler is a business coach, incorporating spirituality and energy in her practice. The goal for this brand was communicating the two sides—a balancing act between grounded professionalism and holistic warmth 🌊, plus a touch of inspiration from her bright, airy coastal location & personal style.
BRAND TAKEOVER 🤠
SQUARESPACE WEBSITE 💻
DESIGN PLAY DAY 🛝 (TEMPLATES)
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Samantha Fackler is a business coach, incorporating spirituality and energy in her practice. The goal for this brand was communicating the two sides—a balancing act between grounded professionalism and holistic warmth.
“The vibe: wise, radiant, elevated, sophisticated —without being stiff.”
Leap is an innovative e-commerce brand providing eco-conscious and empowering period products. For this project, the client wanted inspiration to work from our previous .
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Leap is an innovative e-commerce brand providing eco-conscious and empowering period products. For this project, the client wanted inspiration to work from our previous .
Custom Hand-Drawn Illustrations
For more texture and personality, I created 24 custom illustrations, including parenting-centered objects, as well as a few objects representative of Natalie’s hobbies, favorites, and vibes.
Concept Exploration—Nailing it from the Start
Knowing we had a delicate balance to strike, I developed 3 difference creative direction concepts at the start so we had concrete visual references to point to and align on. Samantha and I used concept 3 as the base of her brand, but took some of the grounded-ness of concept 2 and the lighter energy of concept 1 to create her perfect mix.
Retro Magazine Ad-Inspired Social Templates
The style of the social templates were a combination of 60's, 70's, and 80's print advertisements to take the retro vibe a take further.
Custom Designed & Developed Shopify Website
This was a custom website, using no pre-templated sections! It features floating animations for a space-like interactive experience, and a mixture of clean layouts + retro layering for an immersive but easy-to-use website.
Social Templates That Capture & Convert
The aesthetic of her grid was important, but top priority was effectively communicating information about her services, podcast, and events. All of the templates were designed with a specific type of post in mind, tailored to her content for maximum efficacy.
Squarespace Website with 3 Custom Sales Pages
For Samantha's website, we aimed to highlight her services and expertise, fosuing on what makes her stand out. So, the main focus was building out her sales pages with custom-coded sections to optimize the information.
“There’s a typical look in my industry and I wanted it to feel completely fresh—it totally does that and more”
Regardless of whether my clients work with me for their website or not, I provide them with a sample idea of what their branding could look like on a website to make sure they’re approving the look, the feel, and the application.
"You understood my vision and made it even better than I could've imagined."
Regardless of whether my clients work with me for their website or not, I provide them with a sample idea of what their branding could look like on a website to make sure they’re approving the look, the feel, and the application.
